Customer Acquisition

Acquire valuable customers and enable the buying experiences that they expect with innovative customer acquisition st...

Small Business Enterprise All

A person in an orange dress and tan platform sandals walking while carrying brown paper shopping bags and a smartphone, illustrating the blend of digital and in-person retail.

EnterpriseMarketing

Optimize checkout. Revolutionize sales. Power growth with retail innovations.

Keeping up with innovation isn’t optional. Shoppers expect new capabilities, and businesses need to adapt. Or risk falling behind. It’s no longer enough to have the products. Shoppers want a modern retail experience built for today.

AuthorPayPal Editorial Staff

Two male interior designers in a design studio looking at warm-toned paint and fabric color swatches

Small BusinessMarketing

Business bootcamps: Questions answered for reaching new customers online and in marketplaces

A panel of successful business experts and head of Global Customer Advocacy at PayPal recently hosted a Q&A answering questions from business owners interested in reaching new customers through social platforms and online marketplaces.

AuthorDr. Tiffany Raymond, PhD

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EnterpriseMarketing

17 ways to reach customers with point of purchase advertising

AuthorPayPal Editorial Staff

Mar 23, 2026Article5 mins read

Small BusinessMarketing

Understanding the differences between Millennials and Gen Z and how to appeal to both

AuthorPayPal Editorial Staff

Nov 14, 2025Article5 mins read

Small BusinessMarketing

What is a go-to-market strategy, and how can you create one for your small business?

AuthorPayPal Editorial Staff

Nov 14, 2025Article10 mins read

Small BusinessMarketing

Conversion for client reviews: Leveraging customer feedback to boost sales

AuthorPayPal Editorial Staff

Nov 13, 2025Article8 mins read

Small BusinessMarketing

Gen Z marketing tips to connect with the digital generation

AuthorPayPal Editorial Staff

Jul 9, 2025Article5 mins read

Small BusinessMarketing

What is mobile marketing? And how to leverage it to attract customers

AuthorPayPal Editorial Staff

Apr 16, 2025Article4 mins read

Small BusinessMarketing

How to win at small business branding and identity

AuthorPayPal Editorial Staff

Mar 21, 2025Article5 mins read

Small BusinessMarketing

How to perform a competitive business analysis to gain an edge

AuthorPayPal Editorial Staff

Jan 28, 2025Article5 mins read

Small BusinessMarketing

How to win at small business branding and identity

AuthorPayPal Editorial Staff

Jan 16, 2025Article7 mins read

Small BusinessMarketing

How Venmo can help expand your reach

AuthorPayPal Editorial Staff

Dec 17, 2024Article3 mins read

Small BusinessMarketing

What is the average open rate for email marketing and how can you increase it?

AuthorPayPal Editorial Staff

Sep 21, 2024Article5 mins read

EnterpriseMarketing

Winning back customers: Strategies for re-engagement

AuthorPayPal Editorial Staff

Sep 10, 2024Article3 mins read

EnterpriseMarketing

Help reduce customer acquisition costs with PayPal

AuthorPayPal Editorial Staff

Sep 2, 2024Article5 mins read

Small BusinessMarketing

The importance of rewarding new customers to build lasting loyalty

AuthorPayPal Editorial Staff

Aug 9, 2024Article3 mins read

EnterpriseMarketing

Consumer buying behavior and its effect on e-commerce conversion rates

AuthorPayPal Editorial Staff

Jul 2, 2024Article4 mins read

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